How to analyze customer segmentation with google analytics and looker tool ?
Here are the simplest steps for customer segmentation analyze data with looker tool.
- Connect Google Analytics: Connect Looker to your Google Analytics account to access the data. Looker provides a native Google Analytics integration that allows you to pull data directly into Looker.
-
Explore and Understand the Data: Use Looker's exploration features to understand the structure of your Google Analytics data. Explore different dimensions and metrics to identify the variables you want to use for customer segmentation.
-
Build Looker Models: Create Looker models that define the relationships and structure of your data. This step involves mapping your Google Analytics data to Looker's data model, including defining dimensions, measures, and relationships.
-
Create Segmentation Queries: Write Looker queries using LookML (Looker's modeling language) to segment your Google Analytics data based on specific criteria. You can define filters, groups, and aggregates to create meaningful segments.
-
Visualize Segments: Use Looker's visualization features to create charts, graphs, or tables that represent your customer segments. You can build interactive dashboards to explore and analyze the segments visually.